Alissa is an associate supporting Practice Development, Marketing, and research studies. An experienced marketing researcher, she has conducted research, modeling, and analytics across several service industries including IT, pharmaceuticals, financial services, and insurance. She is a research consultant who engages with clients directly, as well as through Research Rockstar’s Rent-a-Researcher program and Q Research Software’s Hire A Researcher program.
Alissa holds a Bachelor’s Degree in Journalism with a minor in Sociology and an MBA with a focus on marketing. Her academic interests include using predictive modeling and segmentation to guide businesses to a customer-first perspective. Alissa is pursing her Masters Degree in Data Science at Northwestern University, specializing in Modeling and Analytics.
Northwestern University
University of South Florida
University of Florida
Freeman
Synovate
Satmetrix
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