Marketing & Customer Segmentation

Using tried and tested statistical and mathematical models, we can help you derive more value from existing and potential customers.

Understanding your market is essential to a strong business strategy. We will help you keep your hand on the heartbeat of the industry so you can capitalize early on developing opportunities. Our Data Analytics solutions provide robust market analysis as well as a deep understanding of current and potential customers – to keep you ahead of the competition.

LOOKING FOR A/B TESTINGFORECASTINGMARKET SEGMENTATION TO GIVE YOU ACTIONABLE INSIGHT?

MARKETING ANALYTICS

Customer segmentation models provide a better understanding of how customers are engaging with your business, products and services.

ECommerce solutions to boost sales and optimize product offerings.

LOOKING TO INCREASE REVENUEGROW YOUR BUSINESSUNDERSTAND YOUR CUSTOMERPREDICT THE FUTURE?

Forecast results of marketing campaigns and company revenue and profits that go beyond seasonality and trend predictions.

Model complex supply relationships to optimize profitability or market penetration. We use statistical forecasting models in combination with machine learning models and optimization software to enhance your marketing and pricing strategy.

Seasonality Models

Understand the effect of known and unknown changes in customer habits due to recurring periods (holidays, months, annual events or periods such as vacation or school calendars, etc.)

Supply and Demand

Capture supply and demand relationships while accounting for extraneous variables

Simulate Product Pricing

Account for cannibalistic effects between products
Optimize pricing for profits by product ‘class’

Simulated Marketing Campaigns

Predict expected revenue
Compare campaigns
Suggest optimal campaigns

Optimize pricing and campaigns based on company constraints and strategy

Profitability
Market Penetration
Marketing Mix: Optimal market penetration within set cost constraints

Optimization Modeling

Build robust models capable of modeling discounts, inventory constraints, customer engagement and time sensitive trends

01

Providing insight for targeted marketing campaigns

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Churn prediction and retention solutions

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Capitalize on High-profit and high-cost customers

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Recommender systems

Do you want to grow your business?

We can help.

Cloud Computing, GIS, Modeling, January 30, 2023

Modeling Economic Activity using GIS Light Emission Data.

Business Analytics, Modeling, Predictive Analytics, September 16, 2022

Predicting Product Demand Using Seasonal Patterns

Business Analytics, Modeling, Predictive Analytics, Tools & Techniques, June 29, 2022

Forecasting Future Demand Using Historic Trends

Our purpose is to assist individuals and organizations in making a positive difference in their industry and in their community through education, data strategy, and innovation.

Our mission is to create industry-leading, tailored solutions powered by sound research to assist companies in making data driven decisions and innovating in their field, engaging brilliant people, and cultivating diverse and forward-thinking perspectives.

Operating Cities

Chicago, IL
Miami, FL
Kansas City, MO
Salt Lake City, Utah
San Francisco, CA
New York, NY

EMAIL

info@northwesternanalytics.com

Contact Us