Marketing & Customer Segmentation

Using tried and tested statistical and mathematical models, we can help you derive more value from existing and potential customers.

Understanding your market is essential to a strong business strategy. We will help you keep your hand on the heartbeat of the industry so you can capitalize early on developing opportunities. Our Data Analytics solutions provide robust market analysis as well as a deep understanding of current and potential customers – to keep you ahead of the competition.

Customer profile analysis, client database, crm system, customer management, business development concept.

LOOKING FOR A/B TESTINGFORECASTINGMARKET SEGMENTATION TO GIVE YOU ACTIONABLE INSIGHT?

MARKETING ANALYTICS

Customer segmentation models provide a better understanding of how customers are engaging with your business, products and services.

ECommerce solutions to boost sales and optimize product offerings.

LOOKING TO INCREASE REVENUEGROW YOUR BUSINESSUNDERSTAND YOUR CUSTOMERPREDICT THE FUTURE?

Forecast results of marketing campaigns and company revenue and profits that go beyond seasonality and trend predictions.

Model complex supply relationships to optimize profitability or market penetration. We use statistical forecasting models in combination with machine learning models and optimization software to enhance your marketing and pricing strategy. 

Seasonality Models

  • Understand the effect of known and unknown changes in customer habits due to recurring periods (holidays, months, annual events or periods such as vacation or school calendars, etc.)

Supply and Demand

  • Capture supply and demand relationships while accounting for extraneous variables

Simulate Product Pricing

  • Account for cannibalistic effects between products
  • Optimize pricing for profits by product ‘class’

Simulated Marketing Campaigns

  • Predict expected revenue
  • Compare campaigns
  • Suggest optimal campaigns

Optimize pricing and campaigns based on company constraints and strategy

  • Profitability
  • Market Penetration
  • Marketing Mix: Optimal market penetration within set cost constraints

Optimization Modeling

  • Build robust models capable of modeling discounts, inventory constraints, customer engagement and time sensitive trends
WaveBank Training
01
Providing insight for targeted marketing campaigns
project-1
02
Churn prediction and retention solutions
project-7
03
Capitalize on High-profit and high-cost customers
project-4
04
Recommender systems

Do you want to grow your business?

We can help.

    Our purpose is to assist individuals and organizations in making a positive difference in their industry and in their community through education, data strategy, and innovation.

    Our mission is to create industry-leading, tailored solutions powered by sound research to assist companies in making data driven decisions and innovating in their field, engaging brilliant people, and cultivating diverse and forward-thinking perspectives.

    Operating Cities

    Chicago, IL
    Miami, FL
    Kansas City, MO
    Salt Lake City, Utah
    San Francisco, CA
    New York, NY

    EMAIL

    info@northwesternanalytics.com

    Contact Us
    +1 866 989 DATA
    +1 312 820 0340
    Cart